Her exit is another big blow to NBCUniversal. Last month, NBC parent Comcast said NBCUniversal CEO Jeff Shell was leaving after acknowledging an inappropriate relationship with a woman in the company, following a complaint that prompted an investigation.
Advertising president Mark Marshall will step in as interim chairman of NBCUniversal’s advertising and partnerships group. Marshall was named president of ad sales and partnerships in 2018, overseeing NBC’s broadcast entertainment, sports and advanced advertising sales.
In addition, Yaccarino’s exit comes at a difficult time for NBCUniversal, which is preparing for its annual upfront presentation to advertisers on Monday at Radio City Music Hall.
Yaccarino joined NBCU in 2011, after 15 years at Turner Entertainment, and has been credited with taking the network’s ad sales operation into the digital era.
As broadcast television audiences migrated to streaming, she took to the stage at Radio City Music Hall last year to tell advertisers their brand messages were not an afterthought. She said NBCUniversal incorporated ads in its Peacock streaming service from the outset.
“Twitter needs credibility with the advertising community,” said Greg Kahn, chief executive of GK Digital Ventures media consultancy.
“Linda has demonstrated her trust, her innovative nature of bringing new partners to the table and a deep bench of relationships.”
Musk, the CEO of electric vehicle maker Tesla, completed his purchase of Twitter in October for $US44 billion. He said in December that he would step aside as CEO once he found “someone foolish enough to take the job.”
On Thursday, Musk tweeted that he had found a CEO, without naming Yaccarino. One person close to Yaccarino said Musk’s tweet may well have accelerated the timetable for her to join Twitter, which would be a balm to Tesla shareholders.
Shares of Tesla were down 1.3 per cent on Friday, as analysts commented that a CEO hire would allow Musk to concentrate on the EV business. Comcast shares were little changed.
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